About us
Ritualiza is a research and innovation laboratory that transforms science into solutions for the cosmetics market.
Our work begins with scientific research, where we gather evidence, studies and technical data that form a structured knowledge base.
From this intelligence, we develop technologies that support cosmetic formulation, ingredient analysis and decision-making through the Ritualiza by HG Platform.
This knowledge also drives different applications, such as product development, Desvenda (an app that translates cosmetic ingredients into clear and reliable information), specialized consulting, APIs and White Label solutions, connecting science, technology and innovation for consumers, professionals and companies in the cosmetics industry.
Our history
- 2024-2026
FAPESC N.11/2024FINEP Program - TECNOVA III / SC FINEP - FAPESC
- 2024-2025FAPESC N.50/2024
IMPULSIONA SC
- 2023-2024
1st place nationwide: Women Tech EntrepreneursEnap/MDIC, Conecta Startups – MCTI and Softex
- 2022-2023
Women in Tech Plus FAPESQSebrae for women: Businesswoman Startup Journey: ACATE/Sebrae/49 education
- 2021-2022
Pre-incubationCocreation lab by TXM Methods
Our values
- TRANSFORM
To be a reference in research and innovation, connecting science, technology and intelligence to transform how cosmetics are developed and chosen.
- INSPIRE
To be a reference in research and innovation, connecting science, technology and intelligence to transform how cosmetics are developed and chosen.
- CONNECT
We believe science, technology and people evolve together. Therefore, we value innovation, transparency, collaboration and commitment to a smarter, more conscious cosmetics market.